Nowadays a visit to a museum might be some must-see exhibition to tick off your list or an exciting location for a sophisticated tinder date.
At the same time, self-marketing and representation have become superior to real life emotions and the amount of clicks and likes reflect ones social status.
In 1984 when the new extension of Staatsgalerie Stuttgart was built by James Stirling, the institution museum experiences a pivot point, where its representation changes from a classical schinkel-type museum – as an ‘educator for the upper class’ – to an ‘event for everyone’. From this point on a visit to the museum is much more accessible to the public.
My project addresses the desire for self expression and translates it into an architectural concept that interweaves the intellectual art world with the fitness industry, where a perfectly chiseled body seems to be key to a content life. Referencing ancient architectural elements and taking balconies as representational platforms, the project aims to discover present ideologies in our current lifestyle and to examine critically the behavior of our society. It addresses the collision of two co-existing programs side by side: gallery and gym.